Greg’s leadership books have been informed by more than two decades of collaboration with leaders of some of the world’s most admired companies. As a strategic planning consultant, keynote speaker, Master Chair for Vistage International, and workshop creator and facilitator, Greg has amassed a rare insider’s look at what separates successful leaders and organizations from all the others. Now his insightful observations, seasoned counsel and practical how-to advice are all available in a series of respected leadership books.

Accountability: The Key to Driving a High-Performance Culture 

Building a culture where accountability matters is vital to every organization’s success, yet it is one of the biggest challenges business leaders face. The absence of accountability saps morale, drains profits, disenfranchises good employees while cultivating confusion and crisis. Greg has worked with, interviewed and surveyed senior leaders at some of the world’s most admired companies, including Marriott, Container Store, Ernst & Young, Sony, Herman Miller, Nucor, Southwest Airlines as well as leaders of small- and mid-sized firms. His insights and tools will increase accountability and drive success in any organization—including yours.


That’s a Great Question: Provocative Questions. Practical Results

Good leaders solve problems. Great leaders ask questions. What’s more, great leaders create an environment where questions—especially tough questions—are welcomed, asked and answered before decisions are made and after results are assessed. This must-read leadership book includes more than 500 provocative questions that explore 18 compelling topics that Greg has discovered successful individuals consider on a regular basis.

Lead the Way

While many books on leadership extol the benefits of planning, Greg’s book provides a simple, proven process for developing a concise, easy-to-understand written plan along with strategic planning tools and strategies designed to ensure workplace accountability and improve business performance. The first section helps you prepare for your planning session; the second section provides a blueprint for conducting your planning session; the third section provides guidance to ensure your plan is implemented.

Take Charge!

Change is always a part of conducting business, but in today’s business world the stakes are higher than ever. This leadership book examines ways leaders can leverage change for profit by identifying and understanding the dynamics of change and how to use timeless principles and proven business fundamentals for embracing change and becoming a stronger leader. Written from the front lines of business, it combines humor, real-life anecdotes, case studies and insights from history’s greatest leaders.

Praise for Greg Bustin’s books on leadership


“Great leaders understand that talented people thrive in a culture where accountability is a support system for success. What makes this book different is that Greg Bustin connects the intellectual component of accountability to the heart and soul of an organization.”

– Daniel Pink, New York Times bestselling author of Drive and To Sell Is Human

“Powerful. Greg Bustin demonstrates with example after example that a culture where accountability is embraced and not feared gives savvy leaders a secret weapon.”

– Bill Cobb, President and Chief Executive Officer, H&R Block 

“Greg Bustin introduces a new approach to accountability that can be a game-changer for leaders. His book is packed with new ideas, powerful exercises, and proven practices to improve performance.”

– Leon Shapiro, Chief Executive Officer, Vistage International 

that’s a great question:

“It would be hard to imagine a better person to write about the art of asking impactful questions than Greg Bustin. Asking questions that penetrate to the heart of the matter is a leader’s obligation and, in fact, one of a leader’s most significant contributions. You too can learn the art and value of question-asking from a master practitioner.” 

– Rafael Pastor, Chairman of the Board and Chief Executive Officer, Vistage International

“Bustin helps leaders recognize one of the most powerful yet underutilized tools available today in business and life…asking great questions.” 

– Rob Grand-Lienard, President and CEO, Special Products & Mfg., Inc.

“Greg has managed to pack an intense mental workout in this small package. Reflection on these questions will improve every aspect of my life and work.” 

– Fran McCann, President, Polk Mechanical Company, LLC


“Lead the Way is full of proven strategies to plan, organize and lead.”

– Kip Tindell, Chairman and CEO, The Container Store

“Greg provides an effective blueprint for any business seeking to separate itself from the pack. Moving beyond books that seek solely to inspire, Greg provides a practical guide along with proven processes that prompt leaders to ask critical questions and challenge themselves to improve individual and organizational performance.” 

– David E. Alexander, Vice Chair and Southwest Area Managing Partner, Ernst & Young LLP


“Greg’s advice is simple, proven and practical.  His management knowledge and successful experience in helping organizations solve their problems make this book an excellent guide for all members of corporate leadership teams.” 

“Greg has written a winner. It’s readable, practical and memorable.”

– Erle Nye, Chairman Emeritus, TXU