Posts in Category of: Branding

Dallas Cowboys: Branding Champions

August 26th, 2014  |  Published in Branding

You have to admire the Dallas Cowboys. Perhaps not as a football team. But as a brand. Read the rest of the story at my post on LinkedIn.

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recognizable logos

More Powerful Than Words

October 9th, 2013  |  Published in Branding, Uncategorized

“The soul,” said Aristotle, “never thinks without a picture.” What’s more, we process images 30 to 60 times faster than words. How could you make better use of visuals inside …

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Past, Present or Future

August 21st, 2012  |  Published in Branding, Reputation

Most people are hired or promoted largely because of who they used to be.  There’s a tendency to look back at past experience and accomplishments and then attempt to project …

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