- Greg Bustin - https://bustin.com -

Blinkers Tell a Story

This article was first published in June 2012. It’s been updated due to its popularity and is being re-posted following our return from Portugal where I’m happy to report we encountered some of the world’s most polite motorists.

Summer’s here.

While people all over the world are hitting the road, auto travel is down.

In the U.S., Memorial Day weekend travel a few days ago hit an 11-year low driven by high fuel prices and overall economic uncertainty. Approximately 39.2 million people traveled 50 miles or more, which was an 8.3 percent increase over 2021, according to the American Automobile Association (AAA).

I travel a lot and I drive a lot.  In the course of my speaking career I’ve spoken on five continents and by the end of 2022 I will have delivered more than 600 talks.

Common Courtesy is Uncommon

Maybe I’m more of a curmudgeon or perhaps I’m paying closer attention. 

People are less courteous drivers than I remember. 

One clue:  Drivers are using their turn indicators less than ever. Turn indicators might as well be options on the cars of some drivers. Or are some automobiles simply running low on blinker fluid?

Perhaps you’ve experienced something like this: You’re stopped in a turn lane waiting for an oncoming car to pass only to have the car turn without signaling.  Gee, you think, I could’ve made my turn if I’d known the person in the other car was going to slow down and turn.

Offenders cross every demographic.  A person driving a Mercedes is just as likely to not signal as a driver in a truck.  According to the Society of Automotive Engineers, one in four drivers fails to use a signal when turning.

It’s even worse for younger drivers.  Drivers 18 to 24 say they don’t use their turn indicators. Perhaps doing so interferes with talking and texting while driving.

From where I sit, it’s not just a safety issue or a matter of courtesy.  It’s also a communications issue.

What’s Your Story?

Because I provide executive coaching and leadership development, I think about how behaviors in one area of a person’s life (driving a car, for instance) might show up in another place (like leading a team at work).

So I believe blinkers tell a story about a person.  How a person uses – or doesn’t use – the turn indicators on their car may provide insight into how that person behaves in the workplace.  Here are a few scenarios:

Accountability is a hot topic for the leaders I work with, and communications plays a huge role in driving accountability. 

Over the last 10 years, I’ve collected data from more than 10,000 CEOs, owners, presidents, partners and key executives worldwide.  In my book – Accountability: The Key to Driving a High-Performance Culture – a whopping 69% say they can do a better job when it comes to communicating.

Clarity Creates Confidence

A leader who fails to communicate expectations has him or herself to blame for lack of accountability.

Clarity creates confidence. Confusion causes chaos.

So while few solutions are ever as simple as one, two, three, consider these steps for driving accountability in your organization:

  1.  Be clear about what you want…and what you don’t want.  As crucial as it is to know what you want for your organization, your business unit, your department and yourself, be just as clear about what you don’t want. People waste lots of time chasing shiny objects that are off strategy or that are not priorities.
  2. Tell a story. Most people prefer an engaging story to a stack of statistics. Help your team understand the purpose behind the plan, the definition of success, and the role each plays. Give them something to aspire to achieve that matters to them and to the organization.
  3. Use different forms of communication. Some people need to see information, some need to hear it. Some want just the facts, others may need information dished up with humor.   Vary the style but not the substance.
  4. Repeat often. Just because you say something once doesn’t mean people heard you. Tell your story again and again. And again. And be consistent. Just when you’re sick of saying something is about the time your team is starting to get it.
  5. Track progress. Winners love to be measured. Losers don’t. Tracking performance is another form of communication.
  6. Be authentic.  When you communicate, find the style that fits you. Don’t try to be someone you’re not. People see through fakes. “Be yourself,” said Oscar Wilde. “Everyone else is already taken.”
  7. Celebrate victories. Whether they’re small or large successes, communicate milestones, applaud individual and team accomplishments and bask – at least for a little bit – in the fulfillment of a job well done.

Container Store founder Kip Tindell says, “Communication and leadership are the same thing.”

What story does your blinker tell?

How are you doing at driving accountability in your organization?