Coulda, Woulda, Shoulda

Coulda, Woulda, Shoulda

  1. May 8th, 2025  | 

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Published in Accountability, Event

Free eBook with 30 Truths from 30 Years in Business

In four days, I’m headed to the UK for my fourth (and, likely, final) international speaking tour.

I’ll be delivering two of my most popular workshops on accountability and questions to business leaders in England, Wales and Northern Ireland.

To commemorate this farewell tour, I compiled thirty of the most important truths I learned along the way since launching my firm thirty years ago.

Some of these truths I’d known before I became an entrepreneur, some I learned the hard way, and some of them summarize advice I wish I’d gotten sooner or appreciated more fully at the time. 

I’m offering this collection as a free eBook on my website.

I’m particularly grateful to my friends at Longevity Marketing for providing the design and illustrations for this little book. 

These are powerful life lessons, and I’m hopeful you’ll find them helpful to you in your journey as a leader.

About the Author: Greg Bustin advises some of the world’s most admired companies and leaders, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 250 strategic planning sessions, he’s delivered more than 700 keynotes and workshops on every continent except Antarctica, and he coaches leaders who are inspired to take their career to the next level. His fourth leadership book— Accountability: The Key to Driving a High-Performance Culture (McGraw-Hill) —is a Soundview Executive Best Business Book.

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