Every day, all over the world, people make promises to one another.

When a promise is kept, trust is earned.

When a promise is broken, trust suffers.

A person’s behavior helps you answer accountability’s most essential question: Can I count on you? It’s a simple concept. If you have to think about whether or not you trust someone, the answer is probably “no.”

Who do you consider the most accountable organization or person in 2015? The least?

Vote and Participate in a Chance to Win

Voting opens today for the second annual Bustin & Co. accountability survey.

Every year, politicians lie, bureaucrats everywhere let us down, and corporate executives fail to keep their promises. So there’s no shortage of bad examples to choose from.

Finding great examples of people and organizations who kept their promises was more difficult.

We identified five “Best” in accountability and five “Worst” in accountability in 2015.

Vote for one of five companies, organizations or individuals who held themselves accountable to making tough, smart decisions in 2015.

You can also vote for one of the five companies, organizations or individuals who could not be counted on to step up when it mattered most.

Click here to complete the survey. 

If you have a friend or colleague who would like to participate – please forward this blog post.

Your vote will automatically enter you in a drawing for one of 10 signed copies of my book, “Accountability,” named by Soundview as one of the best business books of 2014.

Survey results will be published in January.

Santa makes his list every year of who’s naughty and nice.

Now you can make yours. Who’s accountable? And who’s not?