The 10-Cent Incentive

April 30th, 2013  | 

Published in Problem Solving

I recently visited our daughter Jordan in Austin, Texas, for a Dad’s Day weekend at the University of Texas.

In some Texas cities – Austin, for sure – and in parts of 13 other U.S. states and Washington, D.C., there’s a “Ban the Bag” movement. And it’s growing.

The “Ban the Bag” concept began as a voluntary effort, and some people jumped on board because they’re passionate about reducing the environmental impact of single-use bags.

Other less passionate folks needed more urging to “Ban the Bag.” So last month a monetary reward and penalty became law. There’s now a 10-cent charge added to your bill if you want the store to provide a plastic or paper bag for your groceries.

There’s a 10-cent credit if you bring your own reusable bag.

You can’t incent passion. But you can incent behavior.

What behavior are you incenting?

About the Author: Greg Bustin advises leaders of some of the world’s most admired companies, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 200 strategic planning sessions, and he’s delivered more than 500 keynotes and workshops on five continents. His fifth leadership book—How Leaders Decide: A Timeless Guide to Making Tough Choices—examines 52 of history’s greatest triumphs and tragedies and debuted in April as the #1 new historical reference book on Amazon.


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