The 10-Cent Incentive

  1. April 30th, 2013  | 

  2. Print This Post
Published in Problem Solving

I recently visited our daughter Jordan in Austin, Texas, for a Dad’s Day weekend at the University of Texas.

In some Texas cities – Austin, for sure – and in parts of 13 other U.S. states and Washington, D.C., there’s a “Ban the Bag” movement. And it’s growing.

The “Ban the Bag” concept began as a voluntary effort, and some people jumped on board because they’re passionate about reducing the environmental impact of single-use bags.

Other less passionate folks needed more urging to “Ban the Bag.” So last month a monetary reward and penalty became law. There’s now a 10-cent charge added to your bill if you want the store to provide a plastic or paper bag for your groceries.

There’s a 10-cent credit if you bring your own reusable bag.

You can’t incent passion. But you can incent behavior.

What behavior are you incenting?

About the Author: Greg Bustin advises some of the world’s most admired companies and leaders, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 250 strategic planning sessions, he’s delivered more than 600 keynotes and workshops on every continent except Antarctica, and he coaches leaders who are inspired to take their career to the next level. His fourth leadership book— Accountability: The Key to Driving a High-Performance Culture (McGraw-Hill) —is a Soundview Executive Best Business Book.


Ready to reset?

Attend my free Accountability webinar: I Did It! to set and achieve your 2021 goals.


  • February 17th from 11 AM – 12:30 PM Central Time
  • My free webinar will help you:
    – Sharpen your personal goals
    – Improve time management
    – Tackle tough work-related issues
    – Support remote workers

Learn More
To dive even deeper into the topic of accountability, I invite you to purchase a copy of my bestselling book, “Accountability: The Key to Driving a High-Performance Culture.”

Get The Book

Become a better leader.

Download my three free e-books.

Greg Bustin

Please enter your information below to access a digital download link for my three free eBooks. Once submitted, you will receive an email with a link to download the eBooks.

Free Tips

Sign up to receive free tips on business, leadership, and life.

Greg Bustin

Please enter your information below to start receiving free tips on business, leadership, and life.

Sign up for my free bimonthly email button