The 10-Cent Incentive

April 30th, 2013  | 

Published in Problem Solving

I recently visited our daughter Jordan in Austin, Texas, for a Dad’s Day weekend at the University of Texas.

In some Texas cities – Austin, for sure – and in parts of 13 other U.S. states and Washington, D.C., there’s a “Ban the Bag” movement. And it’s growing.

The “Ban the Bag” concept began as a voluntary effort, and some people jumped on board because they’re passionate about reducing the environmental impact of single-use bags.

Other less passionate folks needed more urging to “Ban the Bag.” So last month a monetary reward and penalty became law. There’s now a 10-cent charge added to your bill if you want the store to provide a plastic or paper bag for your groceries.

There’s a 10-cent credit if you bring your own reusable bag.

You can’t incent passion. But you can incent behavior.

What behavior are you incenting?

About the Author: Greg Bustin is an executive coach, consultant and speaker who has delivered more than 500 keynotes and workshops on five continents. Greg advises leaders at some of the world’s most admired companies, and his views about leadership have been published in The Wall Street Journal, Chief Executive, Fast Company, Forbes, Inc., Investor’s Business Daily, Leader to Leader, and other major publications. He’s written five leadership books. His newest book, How Leaders Decide: A Timeless Guide to Making Tough Choices (Sourcebooks), examines decision-making in history’s greatest triumphs and tragedies. How Leaders Decide


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