January 4th, 2019 | Published in Branding, Customer Service
Announcement as airplane is pushing back from the gate: “Hello ladies and gentlemen and welcome aboard. This is Southwest flight ABC with nonstop service to Dallas Love Field. So if …
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August 21st, 2012 | Published in Branding, Reputation
Most people are hired or promoted largely because of who they used to be. There’s a tendency to look back at past experience and accomplishments and then attempt to project …
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Business schools teach case studies. Hollywood blockbusters are inspired by true events.
Exceptional leaders are students of history. Decision-making comes with the territory.