recognizable logos

More Powerful Than Words

October 9th, 2013  | 

Published in Branding, Uncategorized

“The soul,” said Aristotle, “never thinks without a picture.”

What’s more, we process images 30 to 60 times faster than words.

How could you make better use of visuals inside and outside your organization?

What images are associated with your organization’s identity, principles and promises?

In 1876, Bass Ale became the first company to register its trademark.

Today, icons – from the Greek word for “image” – are everywhere. From city streets and churches to grocery store aisles and smart phone apps.

My alma mater, the University of Texas, enjoys one of the world’s most recognizable logos and this fall the Longhorn logo turns 50.

What promise does your brand make?

What more can you do to harness the power of pictures?

About the Author: Greg Bustin advises some of the world’s most admired companies and leaders, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 200 strategic planning sessions, he’s delivered more than 500 keynotes and workshops on five continents, and he coaches leaders inspired to take their career to the next level. His fourth leadership book—Accountability: The Key to Driving a High-Performance Culture (McGraw-Hill) — is a Soundview Executive Best Business Book.

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