recognizable logos

More Powerful Than Words

October 9th, 2013  | 

Published in Branding, Uncategorized

“The soul,” said Aristotle, “never thinks without a picture.”

What’s more, we process images 30 to 60 times faster than words.

How could you make better use of visuals inside and outside your organization?

What images are associated with your organization’s identity, principles and promises?

In 1876, Bass Ale became the first company to register its trademark.

Today, icons – from the Greek word for “image” – are everywhere. From city streets and churches to grocery store aisles and smart phone apps.

My alma mater, the University of Texas, enjoys one of the world’s most recognizable logos and this fall the Longhorn logo turns 50.

What promise does your brand make?

What more can you do to harness the power of pictures?

About the Author: Greg Bustin is an executive coach, consultant and speaker who has delivered more than 500 keynotes and workshops on five continents. Greg advises leaders at some of the world’s most admired companies, and his views about leadership have been published in The Wall Street Journal, Chief Executive, Fast Company, Forbes, Inc., Investor’s Business Daily, Leader to Leader, and other major publications. He’s written five leadership books. His newest book, How Leaders Decide: A Timeless Guide to Making Tough Choices (Sourcebooks), examines decision-making in history’s greatest triumphs and tragedies. How Leaders Decide

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