recognizable logos

More Powerful Than Words

October 9th, 2013  | 

Published in Branding, Uncategorized

“The soul,” said Aristotle, “never thinks without a picture.”

What’s more, we process images 30 to 60 times faster than words.

How could you make better use of visuals inside and outside your organization?

What images are associated with your organization’s identity, principles and promises?

In 1876, Bass Ale became the first company to register its trademark.

Today, icons – from the Greek word for “image” – are everywhere. From city streets and churches to grocery store aisles and smart phone apps.

My alma mater, the University of Texas, enjoys one of the world’s most recognizable logos and this fall the Longhorn logo turns 50.

What promise does your brand make?

What more can you do to harness the power of pictures?

About the Author: Greg Bustin advises leaders of some of the world’s most admired companies, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 200 strategic planning sessions, and he’s delivered more than 500 keynotes and workshops on five continents. His fifth leadership book—How Leaders Decide: A Timeless Guide to Making Tough Choices—examines 52 of history’s greatest triumphs and tragedies and debuted in April as the #1 new historical reference book on Amazon.

Sign up for my free bimonthly email button