“The soul,” said Aristotle, “never thinks without a picture.”

What’s more, we process images 30 to 60 times faster than words.

How could you make better use of visuals inside and outside your organization?

What images are associated with your organization’s identity, principles and promises?

In 1876, Bass Ale became the first company to register its trademark.

Today, icons – from the Greek word for “image” – are everywhere. From city streets and churches to grocery store aisles and smart phone apps.

My alma mater, the University of Texas, enjoys one of the world’s most recognizable logos and this fall the Longhorn logo turns 50.

What promise does your brand make?

What more can you do to harness the power of pictures?