Making a Choice

  1. September 25th, 2012  | 

  2. Print This Post
Published in Leadership

I work with a lot of winners.

But even winners realize they can improve.

In an executive coaching session last week with a CEO, the topic turned to accountability in the workplace and this CEO knew that he had been allowing some of his colleagues to get away with underperformance.

The key to accountability is not fault-finding. The key to accountability is clarity.

That’s why strategic planning is so important. The process brings clarity to the objectives the team says it wants to achieve. The process also brings clarity to identifying Who will do What by When and for what expected outcome. The plan becomes a contract.

When you and your team are clear on the objectives and individual responsibilities for helping achieve the objectives, your colleagues have a choice. People can choose to do what they’re asked to do and reap the rewards. Or they can choose to not do what they’re asked to do and suffer the penalties.

It’s their choice. Your role as the leader is to administer the rewards or penalties fitting their performance.

About the Author: Greg Bustin advises some of the world’s most admired companies and leaders, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 250 strategic planning sessions, he’s delivered more than 600 keynotes and workshops on every continent except Antarctica, and he coaches leaders who are inspired to take their career to the next level. His fourth leadership book— Accountability: The Key to Driving a High-Performance Culture (McGraw-Hill) —is a Soundview Executive Best Business Book.

Ready to reset?

Attend my free Accountability webinar: I Did It! to set and achieve your 2021 goals.


  • February 17th from 11 AM – 12:30 PM Central Time
  • My free webinar will help you:
    – Sharpen your personal goals
    – Improve time management
    – Tackle tough work-related issues
    – Support remote workers

Learn More
To dive even deeper into the topic of accountability, I invite you to purchase a copy of my bestselling book, “Accountability: The Key to Driving a High-Performance Culture.”

Get The Book

Become a better leader.

Download my three free e-books.

Greg Bustin

Please enter your information below to access a digital download link for my three free eBooks. Once submitted, you will receive an email with a link to download the eBooks.

Free Tips

Sign up to receive free tips on business, leadership, and life.

Greg Bustin

Please enter your information below to start receiving free tips on business, leadership, and life.

Sign up for my free bimonthly email button