John F. Kennedy's death greg bustin executive leadership blog jfk's legacy

JFK’s Legacy: Think Big

November 19th, 2013  | 

Published in Event

As we reflect this week on the somber anniversary of John F. Kennedy’s death, we’re reminded of his legacy.
Regardless of what you think of the man or his policies, there’s no denying that JFK inspired a nation to dream big and then turn those dreams into reality.

JFK cast a vision that unified and inspired people.

Great leaders think big and inspire people to rally around a cause that’s bigger than themselves. This is the reason your organization’s mission (its purpose beyond making money) and vision (where you’re going) are so important. They must translate beyond the financial performance of the organization. They must matter to everyone on your team and inspire people to show up every day and give their best to achieve a goal that’s bigger than any individual. This is how top-performing organizations drive accountability.

Does your firm’s mission give your team something to cheer for?

What legacy will you leave?e

About the Author: Greg Bustin advises leaders of some of the world’s most admired companies, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 200 strategic planning sessions, and he’s delivered more than 500 keynotes and workshops on five continents. His fifth leadership book—How Leaders Decide: A Timeless Guide to Making Tough Choices—examines 52 of history’s greatest triumphs and tragedies and debuted in April as the #1 new historical reference book on Amazon.

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