greg bustin executive leadership blog where's the beef? greg bustin

Where’s the Beef?

  1. January 14th, 2014  | 

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Published in Organization Health, Strategic Planning

Forty years ago this month, sweet little old Clara Peller became a worldwide cultural icon when, in a TV commercial for Wendy’s, she received a hamburger that was mostly bun and very little meat.

“Where’s the beef?” she wanted to know.

Her signature line quickly became short-hand for questioning the substance of an idea, event or product and was often repeated in TV shows, films and more than a few political debates.

As you start 2014 with a hearty appetite for juicy results, make sure that your team is delivering more meat and less bun.

About the Author: Greg Bustin advises some of the world’s most admired companies and leaders, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 200 strategic planning sessions, he’s delivered more than 500 keynotes and workshops on five continents, and he coaches leaders inspired to take their career to the next level. His fourth leadership book—Accountability: The Key to Driving a High-Performance Culture (McGraw-Hill) — is a Soundview Executive Best Business Book.

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