greg bustin executive leadership blog where's the beef? greg bustin

Where’s the Beef?

January 14th, 2014  | 

Published in Organization Health, Strategic Planning

Forty years ago this month, sweet little old Clara Peller became a worldwide cultural icon when, in a TV commercial for Wendy’s, she received a hamburger that was mostly bun and very little meat.

“Where’s the beef?” she wanted to know.

Her signature line quickly became short-hand for questioning the substance of an idea, event or product and was often repeated in TV shows, films and more than a few political debates.

As you start 2014 with a hearty appetite for juicy results, make sure that your team is delivering more meat and less bun.

About the Author: Greg Bustin advises leaders of some of the world’s most admired companies, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 200 strategic planning sessions, and he’s delivered more than 500 keynotes and workshops on five continents. His fifth leadership book—How Leaders Decide: A Timeless Guide to Making Tough Choices—examines 52 of history’s greatest triumphs and tragedies and debuted in April as the #1 new historical reference book on Amazon.

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