greg bustin executive leadership blog where's the beef? greg bustin

Where’s the Beef?

January 14th, 2014  | 

Published in Organization Health, Strategic Planning

Forty years ago this month, sweet little old Clara Peller became a worldwide cultural icon when, in a TV commercial for Wendy’s, she received a hamburger that was mostly bun and very little meat.

“Where’s the beef?” she wanted to know.

Her signature line quickly became short-hand for questioning the substance of an idea, event or product and was often repeated in TV shows, films and more than a few political debates.

As you start 2014 with a hearty appetite for juicy results, make sure that your team is delivering more meat and less bun.

About the Author: Greg Bustin is an executive coach, consultant and speaker who has delivered more than 500 keynotes and workshops on five continents. Greg advises leaders at some of the world’s most admired companies, and his views about leadership have been published in The Wall Street Journal, Chief Executive, Fast Company, Forbes, Inc., Investor’s Business Daily, Leader to Leader, and other major publications. He’s written five leadership books. His newest book, How Leaders Decide: A Timeless Guide to Making Tough Choices (Sourcebooks), examines decision-making in history’s greatest triumphs and tragedies. How Leaders Decide

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