Throughout his career, Greg has advised CEOs and key executives at some of the world’s most admired companies.

In this executive leadership blog, I invite you to tap into my years of experience that has been honed as a CEO and through my work today on the front-lines of business. As a sought-after executive coach, keynote speaker, strategic planning advisor and workshop facilitator, my insights and enthusiasm in this executive leadership blog will inspire you to improve your performance and future.

From leadership to accountability to strategic planning, this executive leadership blog is intended to guide and inform your decision-making, whether a current leader or an aspiring one.

Where’s the Beef?

January 14th, 2014  |  Published in Organization Health, Strategic Planning

Forty years ago this month, sweet little old Clara Peller became a worldwide cultural icon when, in a TV commercial for Wendy’s, she received a hamburger that was mostly bun …


Expect More

January 7th, 2014  |  Published in Holiday, Strategic Planning

Happy New Year! And welcome to National Change Month, the time of the year when we get fired up about changing our lives. As you contemplate the changes you’ll commit …


108 Tires

December 31st, 2013  |  Published in Holiday, Strategic Planning

Today’s the end of 2013. Looking back, what accomplishment brought you the greatest sense of fulfillment? A CEO and I were chatting over a glass of wine when he shared …


Just in Time for Christmas

December 24th, 2013  |  Published in Holiday

Father Harmuth and his four-legged companion Noel served as our daughter’s chaplains at the Episcopal School of Dallas (ESD). Earlier this year, The Reverend Canon Michael Harmuth celebrated his 50th …


Field Goals, Touchdowns and Punts

December 17th, 2013  |  Published in Organization Health, Strategic Planning, Uncategorized

Professional football teams have just two games to play in their regular season. A few teams will advance to the playoffs.  Most will think back on another season squandered. Inside …


Good, Better, Best

December 10th, 2013  |  Published in Strategic Planning

The leadership teams I work with run successful organizations. They are good at what they do and want to get better. When I lead strategic planning sessions, one of the …


Three Christmas Wishes

December 3rd, 2013  |  Published in Accountability

Improve Your Performance This Christmas This holiday season, slow down to reflect on what really matters to you. Bring your thoughts, feelings and beliefs into focus to fulfill your purpose, …


150 Years of Thanksgiving

November 26th, 2013  |  Published in Holiday

In two days, Americans will celebrate Thanksgiving. This year’s occasion is the 150th anniversary of President Abraham Lincoln declaring the last Thursday of November a national holiday, a proclamation made …


JFK’s Legacy: Think Big

November 19th, 2013  |  Published in Event

As we reflect this week on the somber anniversary of John F. Kennedy’s death, we’re reminded of his legacy. Regardless of what you think of the man or his policies, …


Good Guy, Bad Guy

November 12th, 2013  |  Published in Customer Service

Janet and I were in Santa Fe with our friends Georgia and Tom Davis. While there, we enjoyed some great restaurant experiences and one notably bad one. These experiences are …


Kennedy, History and You

November 5th, 2013  |  Published in Organization Health, Strategic Planning

The following includes excerpts from Accountability: The Key to Driving a High-Performance Culture, Greg Bustin’s latest must-read book for leaders that will be published February 2014 by McGraw-Hill.   There …


Scary Questions from Your Team

October 29th, 2013  |  Published in Strategic Planning

Halloween is in two days. Here are three sets of scary questions leaders should be prepared to answer from their team: Do we have the people on our team we …


Better or Worse?

October 22nd, 2013  |  Published in Leadership, Uncategorized

“The measure of success,” said John Foster Dulles, “is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.” …


What’s Your Panama Canal?

October 15th, 2013  |  Published in Strategic Planning

One hundred years ago this month the Panama Canal opened, making it possible for ships to travel between the Atlantic and Pacific Oceans through the Isthmus of Panama in half …


More Powerful Than Words

October 9th, 2013  |  Published in Branding, Uncategorized

“The soul,” said Aristotle, “never thinks without a picture.” What’s more, we process images 30 to 60 times faster than words. How could you make better use of visuals inside …


Citizen’s Arrest

October 1st, 2013  |  Published in Leadership

Deputy Barney Fife is keeping his usual vigilant watch on the peaceful streets of Mayberry when Gomer Pyle leaves the post office, climbs into his truck and makes an illegal …


Mary Kay 50th Anniversary: The Bumblebee that Could

September 24th, 2013  |  Published in Customer Service, Leadership, Organization Health

Mary Kay Ash launched her cosmetics business 50 years ago this month, using her life savings of $5,000 to start her company in a 500-square foot industrial storefront in Dallas. …


Test Time

September 17th, 2013  |  Published in Leadership

School’s back in session, and most kids – from first graders to grad students – have already taken at least one test. Almost everything – in school, in business, in …


The 10 Biggest Mistakes of Strategic Planning…and how to avoid them.

September 10th, 2013  |  Published in Strategic Planning

Every year, companies make huge mistakes during their strategic planning sessions. These mistakes result in frustration, lost dollars and another missed chance to get it right. This year, avoid those …


Simple, Not Easy

September 3rd, 2013  |  Published in Strategic Planning

Most plans fail. Plans rarely fail because of misguided strategy or a lack of good ideas.  If anything, organizations have a bad habit of putting too many good ideas in …


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