amazon turns 20 greg bustin executive leadership blog

Is This Your Newest Competitor? – Amazon Turns 20

July 14th, 2015  | 

Published in Strategic Planning

Amazon turns 20 tomorrow.

This anniversary means Amazon is one step closer to being your newest competitor.

Leaders of business-to-business companies: Pay attention.

Fortune magazine calls Amazon CEO Jeff Bezos “the ultimate disrupter” because he is constantly looking for new ways to make money by shaking up old industries and creating better experiences for customers.

Last Thursday I received an email, saying “Dallas, we’ve arrived. Introducing Amazon Home Services. Hire…a plumber…a handyman…a painter…an electrician…a landscaper…a general contractor. Handpicked Pros. Upfront Prices. Happiness Guarantee.”

Amazon could be your newest competitor.

“We innovate by starting with the customer and working backwards,” Bezos told Fortune. “That becomes the touchstone for how we invent.”

“When [the competition is] in the shower in the morning, they’re thinking about how they’re going to get ahead of one of their top competitors,” Bezos says. “Here in the shower, we’re thinking about how we are going to invent something on behalf of a customer.”

Maybe your competition isn’t who you thought it was.

What are you doing to create better experiences for your customers?

About the Author: Greg Bustin advises leaders of some of the world’s most admired companies, and he’s dedicated a career to working with CEOs and the leadership teams of hundreds of companies in a range of industries. He’s facilitated more than 200 strategic planning sessions, and he’s delivered more than 500 keynotes and workshops on five continents. His fifth leadership book—How Leaders Decide: A Timeless Guide to Making Tough Choices—examines 52 of history’s greatest triumphs and tragedies and debuted in April as the #1 new historical reference book on Amazon.

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