amazon turns 20 greg bustin executive leadership blog

Is This Your Newest Competitor? – Amazon Turns 20

July 14th, 2015  | 

Published in Strategic Planning

Amazon turns 20 tomorrow.

This anniversary means Amazon is one step closer to being your newest competitor.

Leaders of business-to-business companies: Pay attention.

Fortune magazine calls Amazon CEO Jeff Bezos “the ultimate disrupter” because he is constantly looking for new ways to make money by shaking up old industries and creating better experiences for customers.

Last Thursday I received an email, saying “Dallas, we’ve arrived. Introducing Amazon Home Services. Hire…a plumber…a handyman…a painter…an electrician…a landscaper…a general contractor. Handpicked Pros. Upfront Prices. Happiness Guarantee.”

Amazon could be your newest competitor.

“We innovate by starting with the customer and working backwards,” Bezos told Fortune. “That becomes the touchstone for how we invent.”

“When [the competition is] in the shower in the morning, they’re thinking about how they’re going to get ahead of one of their top competitors,” Bezos says. “Here in the shower, we’re thinking about how we are going to invent something on behalf of a customer.”

Maybe your competition isn’t who you thought it was.

What are you doing to create better experiences for your customers?

About the Author: Greg Bustin is an executive coach, consultant and speaker who has delivered more than 500 keynotes and workshops on five continents. Greg advises leaders at some of the world’s most admired companies, and his views about leadership have been published in The Wall Street Journal, Chief Executive, Fast Company, Forbes, Inc., Investor’s Business Daily, Leader to Leader, and other major publications. He’s written five leadership books. His newest book, How Leaders Decide: A Timeless Guide to Making Tough Choices (Sourcebooks), examines decision-making in history’s greatest triumphs and tragedies. How Leaders Decide

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