Throughout his career, Greg has advised CEOs and key executives at some of the world’s most admired companies.

In this executive leadership blog, I invite you to tap into my years of experience that has been honed as a CEO and through my work today on the front-lines of business. As a sought-after executive coach, keynote speaker, strategic planning advisor and workshop facilitator, my insights and enthusiasm in this executive leadership blog will inspire you to improve your performance and future.

From leadership to accountability to strategic planning, this executive leadership blog is intended to guide and inform your decision-making, whether a current leader or an aspiring one.

A Tale of Two Cultures

November 1st, 2019  |  Published in Leadership

Initially released in 31 weekly installments, Charles Dickens’ A Tale of Two Cities concluded 160 Novembers ago yet offers crucial lessons for today’s leaders. The story alternates between Paris before …

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Are You Building Mount Rushmore or the Soviet Union?

September 10th, 2019  |  Published in Leadership, Reputation

Will Your Reputation be Built to Last? Visiting Mount Rushmore has been on my bucket list for some time.  My wife, daughter, son-in-law and I recently made the pilgrimage to …

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Is it Time for a New Approach?

August 21st, 2019  |  Published in Leadership

Learn from the “Father of Advertising” My daughter Jordan, who works in the Chicago office of Ogilvy, will be celebrating her birthday this Saturday. She inspired me to post a …

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25 Leadership Lessons for 25 Years of Business – Leadership Advice

July 17th, 2019  |  Published in Leadership

The Leadership Advice You Need Twenty-five years ago, the doors of Bustin & Co. opened and my career as a leadership speaker, business coach, author, and Vistage Master Chair took …

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Find Your Sweet Spot

July 1st, 2019  |  Published in Leadership, Problem Solving

25 Years of Bustin & Co. + 25 Timeless Guidelines for Leaders Twenty-five years ago today the doors of Bustin & Co. opened and the journey towards finding my sweet …

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What’s Your Communication Style?

June 7th, 2019  |  Published in Accountability, Leadership

Your Driving Habits Offer Clues A version of this article was first published in June 2012, was reposted five years ago due to its popularity and has been updated as …

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Summer Reading: Best Books About Leadership

May 7th, 2019  |  Published in Leadership

What are the best books about leadership? Here are my top 7 for this summer: The leaders I work with are continuous learners with hearty appetites for great leadership books. …

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The Leader Must Decide

April 2nd, 2019  |  Published in Leadership

What’s Your Next Big Decision? Excerpt from How Leaders Decide, the #1 new historical reference book on Amazon. “The most difficult thing is the decision to act, the rest is merely …

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The Compromise of 1850 + The Recession of 2020

March 5th, 2019  |  Published in Strategic Planning

A Leader’s Job: Confront Reality America’s early days as a nation were shaped by big decisions.  Bold, gutsy decisions. Even decisions to intentionally avoid making a decision. The signers of …

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George Harrison’s ‘I Me Mine’ Inspired by the Beatles’ Dysfunction

February 5th, 2019  |  Published in Problem Solving

Start the New Year with Your Values, Goals and Relationships Aligned As 1968 became 1969, George Harrison felt as if the Beatles “were reaching the end of the line.” While …

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Remembering Herb Kelleher

January 7th, 2019  |  Published in Leadership

Herb Kelleher, the co-founder, CEO and Chairman Emeritus of Southwest Airlines passed away last Thursday at the age of 87. He was an admirable innovator and an exceptional leader that …

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Serving Up Southwest Airlines’ Characteristic Brand of Humor

January 4th, 2019  |  Published in Branding, Customer Service

Announcement as airplane is pushing back from the gate: “Hello ladies and gentlemen and welcome aboard. This is Southwest flight ABC with nonstop service to Dallas Love Field. So if …

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Holiday Re-Invention: What Leaders Learn from a “Failed” Ballet

December 18th, 2018  |  Published in Event, Goal Setting

Watching The Nutcracker in its various forms is an integral part of the holidays in America. These performances generate around 40% of annual ticket revenues for many major ballet companies. …

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What’s Your Job?

December 4th, 2018  |  Published in Accountability

Brown’s Job was Difficult to Describe The memo—folded once and stamped “Personal & Confidential” in red ink—was slipped under my office door after hours on December 29. December 29, 1988. …

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5 Questions Your Employees Want Answered

November 7th, 2018  |  Published in Productivity

A Timely Leadership Lesson from Eleanor Roosevelt Today in America is Election Day. Have you voted? If not, will you? It’s easy to take certain freedoms for granted, and in …

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It’s a New Season. How’s Your Team Doing?

October 2nd, 2018  |  Published in Accountability, Organization Health, Productivity

Wit and Wisdom from Football’s Best We’re five weeks into the college football season and some teams are peaking while others are already fading. How’s your team doing? When the …

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What’s Your Dysfunction? Identifying Culture Problems in Business

September 26th, 2018  |  Published in Conflict Resolution

We’ve seen plenty of dysfunction in our government for quite some time now. But The New York Times op-ed essay by an anonymous senior official in the Trump administration offers …

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Michelangelo and the Four Fatal Fears

September 17th, 2018  |  Published in Leadership

What’s the difference between consulting and coaching? Fourteen years ago I was contacted by Vistage International—the world’s largest peer advisory organization for CEOs, presidents and partners. I’d been referred as someone …

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Double Secret Probation in the Workplace

August 31st, 2018  |  Published in Strategic Planning

Animal House Turns 40 September means “Back to school,” and this year one of America’s most famous college campuses—the fictional Faber College in National Lampoon’s Animal House—turns 40. The 1978 film …

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Do You Have the Right People in the Room?

August 15th, 2018  |  Published in Strategic Planning

Three Secrets for an Effective Planning Session Ten years ago, David Collis and Michael Rukstad’s article “Can You Say What Your Strategy Is?” was published in the Harvard Business Review. …

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